This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
There are hubs out there that serve a given startup scene as well as the startups in it. Because startups are global, we went global with this experimental list of 16 sites, hoping to give you a glimpse into what’s happening from Seattle to South Asia.
so you have all this contact info on LinkedIn News? What can you do with it? Play the long game with it. Build relationships. Overall, to the chagrin of article-placers, LinkedIn News is in the conversation business.
Here’s a list of 64 staffers at LinkedIn News, comprising top leadership and spanning 18 regions worldwide. Fields included: name, title, previous background, current role, hashtags followed, LinkedIn profile and email address.
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.
Change is coming to 31-year-old ZDNet. According to EIC Jason Hiner, ZDNet is honing its focus on professionals of all sorts — not just IT pros. Its historic emphasis on B2B and IT will soon be over.
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
YOUR ACCOUNT
FRIDGE NOTES
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”
