GPT-4’s Search of The Live Web — Useless
June 4, 2023
1:04 pm
The biggest knock on ChatGPT is that it knows nothing after September 2021. That is no longer true, thanks to an add-on released by OpenAI last month.
>> featured
The SWMS-Semrush Top 15 Index: Surprises Galore
June 1, 2023
5:50 am
Publications do have positions in the marketplace, but they often stray from them, pleasing readers in the process.
Cheat Sheet: Automotive Targets
May 29, 2023
8:55 am
This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.
Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage
May 8, 2023
7:49 am
The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.
Cheat Sheet: AI Newsletters, Mostly on Substack
May 4, 2023
4:52 am
We recently upgraded this cheat sheet to 19 newsletters, all with contact info. We tried to avoid the roll-up newsletters that point to others’ content but offer little of their own. There are a couple in there. Then again, those “digest” newsletters point to still more resources.
Cheat Sheet: AI in Retail
April 27, 2023
5:06 am
The AI cheat sheets will come fast and furious, especially in the verticals as the technology transforms all. We came up with 13 names, including three from VentureBeat, the go-to publication for the application of AI in business.
Cheat Sheet: Who’s Left at ZDNet and TechRepublic
April 23, 2023
12:42 pm
We found two TechRepublic staff reporters and three freelancers who still file copy regularly, and seem to cover the news that our subscribers tend to pitch. Every B2B target counts these days.
What Are Publications Doing With AI? Here’s The Latest Update.
April 20, 2023
7:36 am
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
The SWMS-Semrush Top 15 Index: The New Stack, InfoWorld, Fortune
April 19, 2023
8:14 am
This month’s SWMS-Semrush Top 15 Index brings The New Stack, InfoWorld and Fortune into fascinating focus. By studying each publication’s 15 most-read articles in January, February and March, specific themes emerge.
The New TechNews, and a PR Pitch Model for 2023
April 18, 2023
9:51 am
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.