HBR, The Information “Go Software”
July 12, 2025
10:30 am
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SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs
July 9, 2025
3:44 pm
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Cheat Sheet: Tier 1 F2F Event Contacts (Updated)
June 22, 2025
8:39 am
Here’s a cheat sheet on whom to approach and pitch in selected Tier 1 event operations, updated from the Jan. 2024 version. Unlike reporters, event influencers have no content to review.
Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs
June 8, 2025
12:03 pm
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
Cheat Sheet: Reporters Who Cover Funding News
June 3, 2025
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
Freshly Updated Contributed Content Gatekeepers Cheat Sheet
June 1, 2025
1:59 am
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
Cheat Sheet: Customer Success Podcasts
February 11, 2025
6:26 am
Here’s a baker’s dozen’s worth of podcasts focused on customer success. Included are podcasts from Forrester and vendor Intercom — those may not be overly pitchable. The rest probably are.
SWMS ‘Sound Thinking’: Analytics In the Newsroom
February 7, 2025
2:04 pm
Watch and listen as SWMS contributing editor David Strom discusses with Sam Whitmore his analytics experiences at CSO Online and elsewhere. Hear why analytics are both useless and valuable, and be ready to jump on the one thing all passionate PR pros should do upon completing this breezy, under-ten-minute video podcast.
Cheat Sheet: Substack Cybersecurity Targets
February 3, 2025
12:27 pm
Here’s a cheat sheet with ten authors of cybersecurity newsletters on Substack. All are men, and few are Americans.
Cheat Sheet: Substack AI Newsletters
January 23, 2025
5:44 am
Here’s an updated cheat sheet with 11 Substack newsletters focused on AI. The selection comprises a combo of analysis-driven work from experts, and newsletters that blend original work with ICYMI links to “AI news of the week.”
YOUR ACCOUNT
FRIDGE NOTES
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.