We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
Events grew like crazy last year, and 2024 promises to be the same. So it’s time we offer a cheat sheet on whom to approach and pitch in selected Tier 1 event operations. Unlike reporters, event influencers have no content to review.
Eric Newcomer is hosting a by-invitation-only AI summit Mar. 30 in San Francisco. Only 200 attendees. Here are the details.
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You may know Bob Safian as the former editor of Fast Company. As good a job as that was, Bob may be on to something even bigger and better…
One year ago we fielded eight predictions for 2021. How did we do? Not great, honestly. Let’s look at each.
In an SWMS spot check, journalists weigh in on whether CES 2022 is now safe to attend and worth attending, now that show organizers announced that all attendees will need to prove they are vaccinated against Covid-19.
Concerts are on the way back. Who covers that? We’ve got nine names for you, some national, some regional.
— Updated Sept. 17, 2019 — We scrubbed this short-and-sweet list of event gatekeepers at World Economic Forum, TED, Financial Times, The Economist, Bloomberg, TechCrunch and Vox Media. We’ll add to this list as time goes on.
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Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
