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Entrepreneur Lays Off Four

Entrepreneur this week laid off four veteran editors in what an insider says is a pivot away from digital content and toward more profitable products and services. 

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Sage Advice from Nine Contributed Content Guidelines

You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.

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Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.

I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)

Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI

FRIDAY PSA: PR/Marketing buzzwords 2021: If I hear one more person pitching me on something this week use "delight" or "leaning into," my head might explode. Who invents these and tells everyone to use them? What are your latest office/sales-y/bs jargon pet peeves? Go!

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Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!

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