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Cheat Sheet: SSO/MFA Targets

Authentication is a discipline that, editorially, straddles security and SaaS. A subscriber asked us for a target list and we came up with ten. No SSO in Forbes, that we could find. Plenty of paid, nothing organic.

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Deep-Dive: Kyle Alspach, VentureBeat

VentureBeat staff writer Kyle Alspach wrote 15 articles last week. Yes, fifteen, and they averaged a bit more than 900 words each. So if you’ve have a hard time reaching Kyle with your cybersecurity pitch, that could be why.

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Duo Security’s ‘Decipher’ Takes a Hit and Bounces Right Back

It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.

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Leah McLean: On CISOs, Reporters, and the ‘Why’

SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.

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Four Vital Cybersecurity Newsletters & Podcasts

[SWMS contributor Leah McLean writes:] My career has been in tech from the start and for the last six years in the cybersecurity industry. The last two years I’ve been keenly determined to get to know the CISO – what makes them tick, keeps them up at night, how they think, their views towards the many technology vendors and solutions…

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Introducing ‘The Record,’ Edited by Adam Janofsky

Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs’ ThreatPost, Duo Security’s Decipher and Avast’s The Parallax have done so, too. 

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Profile: Sean Michael Kerner, freelancer

Sean Michael Kerner is a B2B tech reporter, and according to his LinkedIn profile, is an “Internet consultant, a strategy and developer/writer and sometimes entrepreneur.” While Sean no longer writes for eWeek, he recently picked up freelance work at Business Insider and still writes for Enterprise Networking Planet, eSecurity Planet, ServerWatch and ITPro Today.

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Profile: Brian Krebs

Security researcher Brian Krebs this month published an analysis that only he could create. It’s an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.

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YOUR ACCOUNT

⚡️News!⚡️I’ll be the next editor in chief of @FastCompany, following in the footsteps of my new boss @stephaniemehta. My first day is July 18 and I couldn’t be more thrilled, honored, and excited to get started. More soon.

I am overjoyed that as of yesterday i am the interim editor of the tech desk @BuzzFeedNews and am now accepting pitches please send them to me laura.june@buzzfeed.com <3 I love emails.

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FRIDGE NOTES

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

Shame on Engadget

A subscriber of ours was considering advertising in Engadget. She couldn’t get anyone to respond to email or phone calls. We tried to help with InMail on LinkedIn. Finally we Tweeted at them. Still nothing. Can business really be that good at Engadget?

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