We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
Here’s a list of 13 targets who cover banking and payments from the POV of a crypto vertical. We focused on the titles with the largest audiences. Also check out our list of comparable targets who operate in Tier 1.
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
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It’s not too early to bear down on NFT reporters — here’s a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.
The Block “is not an enthusiast site [for crypto],” says new editor-in-chief John Biggs. “We’re not rah rah rah all day long like other sites.” The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that’s coming up on its first birthday.
For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.
Here’s a working list of Tier 1 crypto reporters working in 15 Tier 1 and higher Tier 2 publications. Some of these folks cover crypto sporadically. Most cover full-time. By all means let us know if you believe we’ve omitted someone.
YOUR ACCOUNT
FRIDGE NOTES
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
… at least for one day. His tale is poignant, albeit tl;dr.
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”
