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Cheat Sheet: NFT Reporters

It’s not too early to bear down on NFT reporters — here’s a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.

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The Block: Trustworthy Crypto Edit Led by EIC John Biggs

The Block “is not an enthusiast site [for crypto],” says new editor-in-chief John Biggs. “We’re not rah rah rah all day long like other sites.” The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that’s coming up on its first birthday.

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SWMS Tech Edit Spotlight: Crypto

For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.

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Cheat Sheet: Crypto Reporters

Here’s a working list of Tier 1 crypto reporters working in 15 Tier 1 and higher Tier 2 publications. Some of these folks cover crypto sporadically. Most cover full-time. By all means let us know if you believe we’ve omitted someone.

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Tech Edit Spotlight: Fortune’s ‘The Ledger’

When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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