We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
Here’s a list of 13 targets who cover banking and payments from the POV of a crypto vertical. We focused on the titles with the largest audiences. Also check out our list of comparable targets who operate in Tier 1.
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
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It’s not too early to bear down on NFT reporters — here’s a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.
The Block “is not an enthusiast site [for crypto],” says new editor-in-chief John Biggs. “We’re not rah rah rah all day long like other sites.” The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that’s coming up on its first birthday.
For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.
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Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
