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CES 2022: Clear as Mud

In an SWMS spot check, journalists weigh in on whether CES 2022 is now safe to attend and worth attending, now that show organizers announced that all attendees will need to prove they are vaccinated against Covid-19.

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Cheat Sheet: Reporters Who Cover Contact Tracing

Whoever thought this would ever be a beat? Well, strictly spreaking it’s not a beat but part of a broader swath of territory patrolled by journalists covering the path forward from the catastrophe that is Covid-19. Here’s a short list of those who are covering apps that will help detect infection.

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What to Expect — Apr. 20-24, 2020

As the Covid-19 crisis moves well into its second month, we’ve noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches — pretty much special reports — but still providing paths for most tech companies and agencies.

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Amanda Orr: Edit Themes for Pitching the Recovery

[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls…

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What to Expect — Apr. 13-17, 2020

Last week we polled B2B contributed content gatekeepers, nearly all of whom wanted the same kinds of pitches they received before the Covid-19 nightmare. Our research echoed what we heard last month from reporters and editors.

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Constellation Research’s Post-Pandemic Playbooks

“Pitch the reporters but study the analysts” has been our mantra for a while now. In that spirit, we recently checked in with Constellation Research founder R “Ray” Wang, who has been busy presenting to clients — and listening to them, too.

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David Strom: Covid Do’s & Don’ts

David Strom says: “My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played.”

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What to Expect — Apr. 6-10

Last week at this time we saw strategic content from levels high above the reporter level, on “What will it take to get past this coronavirus thing?” Here’s what’s coming this week, and how you can get a piece of it.

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