Our 2021 Predictions Turned Out… Sorta…
November 29, 2021
7:17 am
One year ago we fielded eight predictions for 2021. How did we do? Not great, honestly. Let’s look at each.
>> Covid-19
CES 2022: Clear as Mud
August 18, 2021
9:14 am
In an SWMS spot check, journalists weigh in on whether CES 2022 is now safe to attend and worth attending, now that show organizers announced that all attendees will need to prove they are vaccinated against Covid-19.
Cheat Sheet: Reporters Who Cover Contact Tracing
June 9, 2020
6:17 pm
Whoever thought this would ever be a beat? Well, strictly spreaking it’s not a beat but part of a broader swath of territory patrolled by journalists covering the path forward from the catastrophe that is Covid-19. Here’s a short list of those who are covering apps that will help detect infection.
What to Expect — Apr. 20-24, 2020
April 20, 2020
3:59 pm
As the Covid-19 crisis moves well into its second month, we’ve noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches — pretty much special reports — but still providing paths for most tech companies and agencies.
Amanda Orr: Edit Themes for Pitching the Recovery
April 15, 2020
2:22 pm
[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls…
What to Expect — Apr. 13-17, 2020
April 13, 2020
12:22 pm
Last week we polled B2B contributed content gatekeepers, nearly all of whom wanted the same kinds of pitches they received before the Covid-19 nightmare. Our research echoed what we heard last month from reporters and editors.
Constellation Research’s Post-Pandemic Playbooks
April 9, 2020
5:39 pm
“Pitch the reporters but study the analysts” has been our mantra for a while now. In that spirit, we recently checked in with Constellation Research founder R “Ray” Wang, who has been busy presenting to clients — and listening to them, too.
David Strom: Covid Do’s & Don’ts
April 8, 2020
3:50 pm
David Strom says: “My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played.”
Contributed Content Gatekeepers: ‘Biz as Usual’
April 8, 2020
2:15 pm
With few exceptions, contributed content gatekeepers are operating the way they always did before Covid-19 — serving the readers who buy products, manage teams and have projects to deliver. Here’s what nine of them said this week.
What to Expect — Apr. 6-10
April 5, 2020
7:42 pm
Last week at this time we saw strategic content from levels high above the reporter level, on “What will it take to get past this coronavirus thing?” Here’s what’s coming this week, and how you can get a piece of it.
YOUR ACCOUNT
Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho
I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
SWMS renewals
September 22, 2022
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
‘Open’ Stats from 8/30 SWMS Emailer
September 11, 2022
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
Diana Shi Leaves Fast Company
September 11, 2022
FC is hiring a new assistant editor to oversee contributed content.