In an SWMS spot check, journalists weigh in on whether CES 2022 is now safe to attend and worth attending, now that show organizers announced that all attendees will need to prove they are vaccinated against Covid-19.
Whoever thought this would ever be a beat? Well, strictly spreaking it’s not a beat but part of a broader swath of territory patrolled by journalists covering the path forward from the catastrophe that is Covid-19. Here’s a short list of those who are covering apps that will help detect infection.
As the Covid-19 crisis moves well into its second month, we’ve noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches — pretty much special reports — but still providing paths for most tech companies and agencies.
[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls…
Last week we polled B2B contributed content gatekeepers, nearly all of whom wanted the same kinds of pitches they received before the Covid-19 nightmare. Our research echoed what we heard last month from reporters and editors.
“Pitch the reporters but study the analysts” has been our mantra for a while now. In that spirit, we recently checked in with Constellation Research founder R “Ray” Wang, who has been busy presenting to clients — and listening to them, too.
David Strom says: “My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played.”
With few exceptions, contributed content gatekeepers are operating the way they always did before Covid-19 — serving the readers who buy products, manage teams and have projects to deliver. Here’s what nine of them said this week.
Last week at this time we saw strategic content from levels high above the reporter level, on “What will it take to get past this coronavirus thing?” Here’s what’s coming this week, and how you can get a piece of it.
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
YOUR ACCOUNT
Now 41 publications and counting on the SWMS "Predictions 2022" cheat sheet
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Cheat Sheet: Predictions 2022, SWMS
By popular demand, here's our best shot on where to pitch your 2022 predictions. We base the list on who wrote predictions last year
mediasurvey.com
Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDGE NOTES
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
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