Whoever thought this would ever be a beat? Well, strictly spreaking it’s not a beat but part of a broader swath of territory patrolled by journalists covering the path forward from the catastrophe that is Covid-19. Here’s a short list of those who are covering apps that will help detect infection.
As the Covid-19 crisis moves well into its second month, we’ve noticed a dwindling number of new story approaches to try. Roundups, with their low-payoff SOV, still rule, especially in B2B. This week did spot a few emerging approaches — pretty much special reports — but still providing paths for most tech companies and agencies.
[PR pro Amanda Orr writes:] Like much of the country, communications teams both in-house and at PR firms have been in a holding pattern. As we look at the Johns Hopkins tracker on a daily basis, watching the numbers of infections and fatalities climb, we knew (at least I hope most of us knew) that this wasn’t the time to send emails or make cold calls…
“Pitch the reporters but study the analysts” has been our mantra for a while now. In that spirit, we recently checked in with Constellation Research founder R “Ray” Wang, who has been busy presenting to clients — and listening to them, too.
David Strom says: “My inbox is overflowing with a virus: all Covid, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors, either: I’ve gotten pitches from genealogy vendors, and how sports reporters are coping now that there are no professional games being played.”
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
Fortune this week announced Fortune’s Founders Forum, an extension of Fortune’s Brainstorm Tech franchise. Former Fortune reporter Polina Marinova Pompliano will co-moderate the first Founders Forum event in July, along with Michal Lev-Ram. Fortune Founders Forum will be co-located with Brainstorm Tech. Here is the press release.
Posted Stephanie Mehta on LinkedIn: “Barron’s is about to get a little spicy…in a good way.”