We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?
With CES 2022 behind us, now’s the time to check in on smart home reporters. We found 14 of ’em, blended in with consumer tech in general. Good hunting in here.
Most of the 11 targets write either for low-traffic sites, or sites you’ve barely heard of, or both.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Context and emotion aren’t just coming — they’re here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.
YOUR ACCOUNT
I can't believe @FastCompany and @Inc have been down for an entire week
Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.
Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀
A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."
Substack acquires Yem amid broader subscription marketing push
Substack acquires Yem amid broader subscription marketing push
The deal builds on Substack's efforts to provide its writers with tools to organically grow their audiences.
www.axios.com
FRIDGE NOTES
We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.
This one has been around for a while — have you pitched Adventures in DevOps yet?
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
