We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?
With CES 2022 behind us, now’s the time to check in on smart home reporters. We found 14 of ’em, blended in with consumer tech in general. Good hunting in here.
Most of the 11 targets write either for low-traffic sites, or sites you’ve barely heard of, or both.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Context and emotion aren’t just coming — they’re here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.
YOUR ACCOUNT
Drafting..: "This time last year, the Wall Street Journal's CIO Journal vertical boasted five stellar reporters -- Sara Castellanos, Jared Council, Angus Loten, John McCormick and Agam Shah. Today's CIO-J boasts only three: Angus, Isabelle Bousquette and Suman Bhattacharyya."
✨Some professional news✨After five years at @BusinessInsider, I am thrilled to be joining @LinkedInNews as their technology editor. I’m excited to branch out beyond advertising, and take the skills I’ve picked up as a reporter over the past 8+ years to demystify a broader beat.
Abba goes on tour next week -- sort of. Their avatars do.
Rise of the ABBA-tars! Inside ABBA’s Groundbreaking Live Residency
How ABBA came back with their groundbreaking residency, ABBA Voyage
www.rollingstone.com
Personal news: Today is my first day @thisisinsider as a senior sustainability reporter!
I'll be covering how companies tackle #esg issues like climate change, plastic waste & working conditions, w/ a focus on accountability.
Get in touch at cboudreau@insider.com.
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