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Cheat Sheet: Consumer Tech Targets

We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?

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How to Pitch the Wired Consumer Products Team

SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.

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Scary Mommy, Fatherly and TheDad: Parental Targets to Pitch

Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.

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Edit 2020: Context, Emotion

Context and emotion aren’t just coming — they’re here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.

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FRIDGE NOTES

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

Fortune Extends ‘Brainstorm Tech’

Fortune this week announced Fortune’s Founders Forum, an extension of Fortune’s Brainstorm Tech franchise. Former Fortune reporter Polina Marinova Pompliano will co-moderate the first Founders Forum event in July, along with Michal Lev-Ram. Fortune Founders Forum will be co-located with Brainstorm Tech. Here is the press release.

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