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SWMS Deep-Dive: Here’s What VC Reporters Really Want to Write

CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?

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Profile: Matt Rosoff, CNBC.com

Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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