Updated Cheat Sheet: CNBC TV Producers and Talent
Here’s a list of 55 CNBC producers and on-air reporters, organized by show and job title. We’ve got all the email addresses for you, as well as a comment field.
Here’s a list of 55 CNBC producers and on-air reporters, organized by show and job title. We’ve got all the email addresses for you, as well as a comment field.
CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.
Updated Apr. 21, here’s an updated cheat sheet on business TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.
Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.
CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about “what happened” and “what’s missing.” Jon’s contribution is a companion piece to our coverage of Jason Calacanis’s Jul. 7 appearance on CNBC.
Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.
The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.
From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.
Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…
Highwire SAE Ben Wolfson writes: “I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider’s Becky Peterson, Bloomberg’s Nico Grant and CNBC’s Ari Levy shared what moves the needle for them.”
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FRIDGE NOTES
Fortune editorial fellow Rachyl Jones wrote this 1,300-word feature that mentioned Neutrogena 29 times. An exec from Neutrogena’s parent company was quoted four times. Fortune ran Neutrogena’s art. Yet Neutrogena was not mentioned either in the headline or the lede. The headline: “Face-scanning AI apps are giving cosmetics companies deeper connections, and selling points, with customers.” There was no reporting done on any other app.
Says GPT-4: “The primary focus of the article is on Neutrogena’s utilization of AI technology.” Says Google Gemini: “This story is about Neutrogena’s AI skin analysis service called Skin360.” Says Claude 3: “This story is about Neutrogena’s AI-powered skin analysis service called Skin360.”
Can you imagine the frustration in Neutrogena comms? Fortune’s design — in sections and on author pages — permits only the headline to show. That’s all the reader has in order to decide whether to stop and read. All that time invested with no mention of your company where you need it most.
Here is the application to the U.S. patent office. You can already talk to OpenAI’s ChatGPT app. That was only the beginning.
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of data Bloomberg built over the years. Now word has emerged that after spending $10M on the project, BloombergGPT cannot outperform GPT 3.5 on comparable data.
Kyle Wiggers filed this powerful investigative piece on all the dreck you can find in OpenAI’s GPT store. Expect more digging like this from multiple TC reporters, under the direction of new bosses Connie Loizos, Matt Rosoff and Julie Bort.
Fortune and Adweek have said as much. Foundry/IDG closed its CMO publication last year. Marketing Week columnist Mark Ritson has a hilarious response to all this “horseshittery,” as he describes it.
The site AP Buyline launches Mar. 18, according to Axios. The AP wants to recommend some products and services to you. Even the newswires are diversifying.