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Deep-Dive: Jennifer Liu, CNBC Make It

CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.

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CNBC’s Technology Executive Council Summit: A Private Party

Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.

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Jon Fortt on the State of Tech Journalism

CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about “what happened” and “what’s missing.” Jon’s contribution is a companion piece to our coverage of Jason Calacanis’s Jul. 7 appearance on CNBC.

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Calacanis Slams NYT for Ignoring ‘World-Positive’ Startups

Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.

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Tech Edit Spotlight: CNBC Disruptor 50

The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.

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Benioff Masters CNBC

From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.

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Michael Porter Shares Tech Journo Insights Heard at PRSA SF

Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…

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YOUR ACCOUNT

Drafting..: "This time last year, the Wall Street Journal's CIO Journal vertical boasted five stellar reporters -- Sara Castellanos, Jared Council, Angus Loten, John McCormick and Agam Shah. Today's CIO-J boasts only three: Angus, Isabelle Bousquette and Suman Bhattacharyya."

✨Some professional news✨After five years at @BusinessInsider, I am thrilled to be joining @LinkedInNews as their technology editor. I’m excited to branch out beyond advertising, and take the skills I’ve picked up as a reporter over the past 8+ years to demystify a broader beat.

Personal news: Today is my first day @thisisinsider as a senior sustainability reporter!

I'll be covering how companies tackle #esg issues like climate change, plastic waste & working conditions, w/ a focus on accountability.

Get in touch at cboudreau@insider.com.

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