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Cheat Sheet: CNBC Producers

September 14, 2025 11:44 am

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No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people — fully responsible, for everything. That’s where the lessons are.

Updated Cheat Sheet: CNBC TV Producers and Talent

October 22, 2023 5:37 am

Here’s a list of 55 CNBC producers and on-air reporters, organized by show and job title. We’ve got all the email addresses for you, as well as a comment field.

Cheat Sheet: Business TV Bookers/Producers

November 24, 2020 4:23 pm

Updated Apr. 21, here’s an updated cheat sheet on business TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.

YOUR ACCOUNT

FRIDGE NOTES

Right-Wing Podcasts: Dare You Pitch Them?

November 24, 2025

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.

GEO and AEO: Be Careful of What You Promise the Clients

November 19, 2025

Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.

AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?

November 18, 2025

In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.

Nieman Labs 2026 Predictions for B2B Media

November 11, 2025

Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.

SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends

November 9, 2025

America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.

Xania Rockets Up the Charts

September 22, 2025

Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.