Skip to content

>> cloud

Cheat Sheet: Cloud Analysts

Here are 13 experts who turn up quoted in the cloud coverage you seek. A few blog or contribute to media brands. We tried including names you might not be familiar with. ​ Who are we missing?

Read More »

Cheat Sheet: AWS Reporters — Not So Obvious

We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.

Read More »

Cheat Sheet: AWS Reporters — The Obvious

For some reason we’ve managed not to offer cheat sheets on key tech categories, so as the summer progresses we’re going to fix that. Let’s get started with a list of 20 AWS reporters — the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.

Read More »

YOUR ACCOUNT

FRIDGE NOTES

SWMS Predictions for 2025

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.