A veteran of IDG and TechTarget and now on her own as consultant to CIOs, Maryfran Johnson discusses how best to pitch editors who serve C-title executives, in the first SWMS video teleconference of 2020. Visit MFJ Media to learn more about what Maryfran is up to these days.
Did I make you laugh? Good, because if you have an inner Tina Fey or Jimmy Fallon, and you bring that instinct to work, you can come sit by me. Snark and humor resonate with readers and fuel headlines that people love to share. Enterprise tech headline writing, which I have been practicing intensely since 2008, also involves science, art, and muscle memory. Great headline writers keep up to date on the science, appreciate the art, and relish the practice.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!