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Cheat Sheet: CIO, CFO Pitch Opps

January 10, 2022 2:56 pm

A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.

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Pitch Opp: SEO Revisions

November 10, 2021 8:19 am

Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.

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Maryfran Johnson’s Advice on Pitching C-Title Edit

March 2, 2020 3:17 pm

A veteran of IDG and TechTarget and now on her own as consultant to CIOs, Maryfran Johnson discusses how best to pitch editors who serve C-title executives, in the first SWMS video teleconference of 2020. Visit MFJ Media to learn more about what Maryfran is up to these days.

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FRIDGE NOTES

NYT Competitor Shellacked… by NYT

May 22, 2023

A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.

SWMS Turns 25 Today

May 11, 2023

SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.

Open Stats for SWMS 5/9 Emailer

May 11, 2023

In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.

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