Cheat Sheet: Grocery/CPG Reporters
April 21, 2021
7:09 pm
Here’s a list of reporters who cover consumer packaged goods, with a focus on grocery — a mix of Tier 1, trades and verticals.
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Cheat Sheet: Cannabis Reporters
April 21, 2021
4:57 pm
Here is a pun-free list of journalists who cover cannabis usage and the industry that has grown around it. OK, maybe not pun-free.
Cheat Sheet: ‘Bare Metal’ Targets
April 8, 2021
3:27 pm
There must be fifty ways to cover cloud. Here we explore the bare metal angle, offering a dozen names, some familiar, some probably not.
Cheat Sheet: Space/Satellite Targets
April 8, 2021
3:16 pm
Covering the space business is hotsy-totsy these days. The fact that Musk and Bezos are involved hasn’t hurt. The “space” beat isn’t everywhere yet, but a look at this cheat sheet can help spot the contours. We favored Tier 1 as best we could. Still, whom are we missing?
Cheat Sheet: Environmental/Climate Change Reporters
April 4, 2021
6:32 pm
Climate change and environment have entire publications dedicated to them — Bloomberg Green, CleanTechnica, others — but nearly all of Tier 1 has at least one beat reporter dedicated to one or both. Our list has grown to 25.
Cheat Sheet: Digital Transformation Targets
March 25, 2021
1:04 pm
Here’s a list of 18 core targets who cover digital transformation. Whom are we missing?
Cheat Sheet: AI reporters
March 23, 2021
4:37 pm
With all the permutations — machine learning, natural language processing, computer vision and the rest — it’s sometimes difficult to spot a pure-play AI reporter. Here’s a core list of 19 — cross-check it with the names you’ve got.
Cheat Sheet: Banking & Finance Podcasts
March 23, 2021
12:42 pm
Here’s a list of 15 banking and finance podcasts, most based in the US, others in the UK.
Cheat Sheet: Editorial Boards
March 15, 2021
5:08 pm
Sometimes it pays to go to the top. If you’re pitching something truly conceptual — something that can make a publication look prescient in the long run — then go to the editorial board. We’ve got a list of six boards for you, with contact info.
Cheat Sheet: Consumer Health Reporters
February 17, 2021
1:57 pm
Consumer health reporters are harder to spot than they used to be — thanks to Covid-19. New strains, new vaccines — already scarce health journos have been tugged in every direction. We’ve got a core group of ten, including many from Tier 1.
YOUR ACCOUNT
Now 41 publications and counting on the SWMS "Predictions 2022" cheat sheet
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Cheat Sheet: Predictions 2022, SWMS
By popular demand, here's our best shot on where to pitch your 2022 predictions. We base the list on who wrote predictions last year
mediasurvey.com
Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDGE NOTES
Latest SWMS Renewals
October 22, 2021
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
SWMS in Review, Q3 2021
October 18, 2021
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
Either Way
October 15, 2021
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com