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Cheat Sheet: Targets For ‘Tech and The Law’

Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.

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Cheat Sheet: Reporters Who Cover CMOs

Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.

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Cheat Sheet: CEO Profile Update

The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.

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FRIDGE NOTES

SWMS Predictions for 2025

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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For subscriptions and other inquiries, please Contact Sam.