Cheat Sheet: AI In Banking
April 6, 2024
8:03 am
Strangely enough, there’s not a whole lot of coverage on how banks are using AI. Where are all the curious journalists?
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Cheat Sheet: Reporters Who Cover Funding News
April 4, 2024
11:58 am
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
Update: Paid Content Directory 2024
March 25, 2024
4:53 pm
We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”
Cheat Sheet: Healthcare & Healthtech Podcasts
March 24, 2024
6:55 am
There are so many, and so many have lapsed. That’s why you need our curated list of healthcare and health tech podcasts. Our grid contains contact and social media data on hosts, as well as links to the podcasts themselves.
Cheat Sheet: Quantum Cybersecurity Reporters
March 21, 2024
6:54 am
Here are 11 reporters who cover quantum technology as applied to cybersecurity. The vast majority are beat reporters. PR pros will note that quantum continues to fascinate trend and big-picture journalists.
Cheat Sheet: Substack Newsletters on Cloud, Enterprise
March 6, 2024
6:29 am
When editorial layoffs come around, the topic of Substack comes up soon after. “How many reporters will wind up there?” our subscribers often ask.
Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024
March 4, 2024
5:07 am
By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
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Cheat Sheet: Targets For ‘Tech and The Law’
February 23, 2024
3:21 pm
Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.
Cheat Sheet: B2B Tech Reporters Who Might Cover Your F2F Event
February 23, 2024
12:11 pm
We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
YOUR ACCOUNT
FRIDGE NOTES
TechCrunch Layoffs
January 15, 2025
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.