Cheat Sheet: Search & Privacy
June 21, 2021
12:48 pm
Here’s a list of 10 reporters who cover privacy-based search engines. They can probably be targeted for more general privacy-related pitches as well.
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Cheat Sheet: African Correspondents for Global Publications
June 19, 2021
2:30 pm
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
Cheat Sheet: Kubernetes Reporters
June 15, 2021
3:17 pm
Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.
Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg
June 12, 2021
3:44 pm
Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
Cheat Sheet: Twitter Reporters
June 10, 2021
3:50 pm
Who covers social media? It’s tough to tell since social media is so often casually mentioned in so many kinds of stories. Here’s a list of 14 scribes — overwhelmingly from Tier 1 — whom you can pitch on behalf of clients focused on social media platforms.
Cheat Sheet: Travel Writers
May 26, 2021
6:29 pm
Here’s a list of a dozen travel writers, mostly freelance. They represent a strong cross-section of Tier 1 and trades.
Cheat Sheet: NFT Reporters
May 25, 2021
6:24 pm
It’s not too early to bear down on NFT reporters — here’s a list of 14. Many are tire-kicking at the moment, touching upon NFTs as part of a wider beat. Soon we should expect NFTs to be their own beat, living somewhere between crypto and e-commerce.
Cheat Sheet: Live Music Targets
May 25, 2021
6:19 pm
Concerts are on the way back. Who covers that? We’ve got nine names for you, some national, some regional.
Cheat Sheet: Cloud Analysts
May 25, 2021
6:14 pm
Here are 13 experts who turn up quoted in the cloud coverage you seek. A few blog or contribute to media brands. We tried including names you might not be familiar with. Who are we missing?
Cheat Sheet: AgTech Targets
May 13, 2021
11:52 am
Agricultural technology has emerged as a beat in its own right, after being nestled within clean/green tech for a decade or so. Here’s a list of 15 targets, comprising trades and verticals and an occasional Tier 1.
YOUR ACCOUNT
Now 41 publications and counting on the SWMS "Predictions 2022" cheat sheet
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Cheat Sheet: Predictions 2022, SWMS
By popular demand, here's our best shot on where to pitch your 2022 predictions. We base the list on who wrote predictions last year
mediasurvey.com
Some personal news... After 7 incredible and richly rewarding years at @FortuneMagazine, I am moving on.
I’m joining (aping into?) Andreessen Horowitz to lead content and editorial for the crypto fund, @a16z Crypto. (Not a joke!)
Some career news: Friday will be my last day at Protocol. I'm proud of the work I did at Protocol and will always be a fan of the team's ambitious work.
Predictions 2022 articles have begun to appear. We're working on an SWMS cheat sheet to be published this week. https://t.co/ECd9Ix3hwI
FRIDGE NOTES
Latest SWMS Renewals
October 22, 2021
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription. And welcome SourceCode Communications!
SWMS in Review, Q3 2021
October 18, 2021
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
Either Way
October 15, 2021
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