Cheat Sheet: EV Targets
November 4, 2024
10:29 am
Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?
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Updated Cheat Sheet: Podcasts That Seek Thoughtful C-Level Execs
November 4, 2024
5:36 am
Here’s a short list of podcasts that might book your techie, “big-picture” CEO who doubles as a philosopher. Naturally, the bar is high.
Cheat Sheet: SF-Based Edit Targets
October 31, 2024
3:00 am
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Cheat Sheet: Food & Beverage Targets
October 9, 2024
8:15 am
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts
September 26, 2024
6:22 am
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
Cheat Sheet: Predictions 2025
September 25, 2024
3:49 pm
This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.
Cheat Sheet: Creator Targets
August 27, 2024
8:24 am
The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.
Cheat Sheet: Kubernetes Targets
August 27, 2024
5:23 am
Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.
Cheat Sheet: Cloud Targets
August 22, 2024
3:47 pm
Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.
Cheat Sheet: Luxury Gift Guides
August 22, 2024
4:07 am
This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.
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FRIDGE NOTES
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.