Because “science” is a sprawling topic, it’s tough to narrow things down to a tight list of Tier 1 prospects. That kind of thing never stopped us before, so here’s our take on the must-pitch group. Whom are we missing?
This one’s a bit here-and-there… initially we looked at contributed content opps in the personal finance space… and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however — for various reasons. Anyway, happy hunting on this.
There are hundreds, right? But only 40 have published content either in Forbes’s CIO channel or its cloud channel since Oct. 1. We think we got all of them — name, channel, email and a link to their work. The vast majority are analysts, though some are vendors, with an edit freelancer or two. Happy hunting and let us know whom we’ve missed.
Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here’s a working list of those with whom you’d have a fighting chance when pitching a survey story.
We decided to break out our AWS cheat sheets along the lines of the obvious and less obvious. Even then, our lists might be missing your faves. We predicated our choices based on the volume of copy they produce, as measured by our friends at IT Database/Tech News.
For some reason we’ve managed not to offer cheat sheets on key tech categories, so as the summer progresses we’re going to fix that. Let’s get started with a list of 20 AWS reporters — the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.
Not exactly a target list — more like a treasure map to the targets… here’s the path to America’s top 15 national newspaper tech sections, along with the email syntax for each. Tech is part of damn near everything these days, so it’s valuable to monitor the sections as well as the individuals who write for them.
— Updated Feb. 24, 2018 — Though the term “big data” no longer vibrates with chic, there’s still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
YOUR ACCOUNT
FRIDGE NOTES
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
