>> cheat sheet

Would we do a DEI deep-dive without a Google Doc? Contained in this one is a list of 31 (and counting) reporters focused on DEI. Also included are tabs on DEI nonprofit organizations likely to be quoted by journalists, along with DEI survey and research tools and DEI awards. 

Few PR coups are bigger than winning a Best Places to Work award. Now you’ve got a place to hunt: here’s our Cheat Sheet with 48 opportunities, many of them vertical as offered by Fortune. Big thanks to SWMS contributing editor Rhiannon Pacheco for her hard work.

Here (perhaps) is a timely one — which reporters cover mental health in the workplace? We focused on Tier 1, coming up with some local broadcast and a few diamond-in-the-rough freelancers.

Few topics interest our subscribers more than, “Whom do we pitch for holiday gift guides?” Thanks to contributing editor Rhiannon Pacheco, we proudly present a working list of whom to pitch, with contact info and commentary designed to boost your chances. Seventy guides in all.

Whether they’re millennials or Gen Z, many younger Americans are starved for guidance on money management — and of course tech and business editorial is happy to oblige. Here’s our cheat sheet on reporters who cover the tech and relevant techniques.

Home delivery goes far beyond pizza and a growing number of reporters are building expertise in that area. Here’s our latest list.

Hard to tell whether there will be a lot of M&A this year — private equity is still in good shape — but anyway, here’s a list of reporters who cover deals and M&A.

Paid content is more important then ever. Here are pathways to get the dialog going with the Tier 1 shops that offer it. The rates change constantly and it’s all negotiable. Here’s where you start.