Podcasts are ideal for near-future topics where vanguard products/services are here today if you know where to look, but not anywhere near mainstream. The future of food is definitely one of those topics. Here are nine “future of food” podcasts with all the relevant links and lots of contact info, where available.
This cheat sheet is a bit different: it’s not a spreadsheet, but a list of 18 titles with rich detail on whom to pitch, with contact info. There’s some educated guesswork in there. SWMS contributor Clay Patrick did the digging, and digging, and digging.
Editorial interest in governance, risk and compliance (GRC) has grown slowly and steadily in recent years. Here’s a short list — literally — of the few influencers who specialize in this field.
Here’s a dozen reporters who covewr storage management; check our list against yours. Bear in mind that, according to Similarweb stats, two of the 12 write for sites whose traffic is too small to measure.
Using the July 2021 NCAA sponsorship-of-athletes coverage as a proxy, here’s a short list of top-tier sports business reporters. Big names, big outlets.
Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet.
Here’s a list of 17 targets who cover EV technology, specifically batteries. Most work for non-US pubs, but there are a few top US titles represented in the list.
Here’s a list of 10 reporters who cover privacy-based search engines. They can probably be targeted for more general privacy-related pitches as well.
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.
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FRIDGE NOTES
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
