Here’s an emerging editorial niche: security technology as applied in the gaming/gambling industry. All this online gambling needs to be secured. Who writes about this? We name ten scribes who touch upon this at least occasionally.
Here’s a baker’s dozen’s worth of targets who cover MLOps, where machine learning meets app development. You’ll see that we’ve rounded up the usual suspects, with a couple of exceptions.
With holidays approaching, we’ll see ever more articles and broadcast segments about how little there is on the shelves. Here’s a short list of article writers…
We came up with a grand total of five targets who cover commercial lighting, and even then, not often.
It’s rare to find someone who writes only about healthcare tech products and related news — but this list comes really close. We also chose for how frequently a reporter writes. In the interest of focus, we omitted healthcare security and healthcare funding reporters…
Here’s an even dozen targets who cover the construction industry. Funding news can be found in the widely-read publications. Everything else is low-audience… typical of niche editorial.
Most of the folks on this short list are Tier 1 columnists who focus on workplace advice. There’s a couple of Q&A candidates in there, too.
Most of the 11 targets write either for low-traffic sites, or sites you’ve barely heard of, or both.
Here’s a rare cheat sheet on channel reporters, specifically those who cover cloud and SaaS. Other than CRN’s, the audiences are small. Niche is perhaps a better word.
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FRIDGE NOTES
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
