Cheat Sheet: Ag Tech, Focus on Seeds
November 22, 2021
12:58 pm
Seven targets for you, useful when you have an agtech client focused on the seeds space.
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Cheat Sheet: Health Tech for Seniors
November 8, 2021
6:40 am
We scoured the landscape and found only seven reporters who cover health tech for seniors. This can’t be right — will you share the ones we’re missing?
Cheat Sheet: Procurement
November 4, 2021
8:02 am
Look around for “procurement” and mostly what you’ll find is paid content from SAP. That said, we found a half-dozen scribes who tackle that subject, at least occasionally.
Cheat Sheet: Business Franchising
November 3, 2021
5:52 pm
So you have a client who wants to reach SMB execs in the franchise business. Some execs have a single franchise’ others are more regional and have a bunch. This cheat sheet is formatted for both camps.
Cheat Sheet: Tech Edit Freelancers
November 3, 2021
12:16 pm
Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they’re right here in the SWMS tech edit freelancer list.
Cheat Sheet: Proptech Targets
November 2, 2021
3:19 pm
Once the sole province of VC reporters — and there still is a ton of proptech funding coverage — proptech is gradually becoming noticed by real estate and business reporters, too. Here’s a list of ten… a decent mix of Tier 1 and lower.
Cheat Sheet: Digital Twins
October 27, 2021
6:08 am
Digital twins are virtual representations of physical objects. They are in their infancy, which means few reporters — so far — cover them. Nonetheless, we came up with 14 names for you.
Cheat Sheet: Predictions 2022
October 25, 2021
4:25 pm
By popular demand, here’s our best shot on where to pitch your 2022 predictions. This list is a work in progress.
Cheat Sheet: Business/Tech Podcasts
October 24, 2021
12:07 pm
Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.
Cheat Sheet: Security Tech in Gaming & Gambling
October 22, 2021
4:27 pm
Here’s an emerging editorial niche: security technology as applied in the gaming/gambling industry. All this online gambling needs to be secured. Who writes about this? We name ten scribes who touch upon this at least occasionally.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.