Cheat Sheet: AI Podcasts
April 25, 2022
2:55 pm
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Cheat Sheet: Tier 1 Targets Who Cover the Metaverse
April 25, 2022
11:08 am
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Cheat Sheet: CSR Targets
April 11, 2022
9:05 am
The paltry number of results here shocked us. This is just not a beat unto itself. Instead, CSR themes fuel the beats of DEI and ESG reporters and those covering climate change.
Cheat Sheet: Reporters Who Cover Nonprofits
April 11, 2022
7:45 am
We tried focusing on reporters who cover nonprofits on an ongoing basis, who also have some comfort or familiarity with tech. We came up with an even dozen.
Cheat Sheet: SSO/MFA Targets
April 6, 2022
12:47 pm
Authentication is a discipline that, editorially, straddles security and SaaS. A subscriber asked us for a target list and we came up with ten. No SSO in Forbes, that we could find. Plenty of paid, nothing organic.
Cheat Sheet: Targets for Systems Integrators
March 8, 2022
9:44 am
Often it’s in a passing mention, but quite a few journalists will shine light on systems integrators such as Wipro, Capgemini, Accenture and similar firms. Here’s out best shot… 12 targets in all.
Cheat Sheet: K-12 Education Reporters
February 15, 2022
5:49 pm
Here’s an all-new revamp of our K-12 education cheat sheet. About a third of the names from our 2018 cheat sheet remain. We also provide links to two publications that cover nothing but K-12 issues.
Cheat Sheet: Sports Betting Targets
February 8, 2022
1:50 pm
In this cheat sheet we offer ten targets focused on sports betting, most of them — perhaps surprisingly — up there in Tier 1.
Cheat Sheet: ‘Carbon Footprint’ Targets
January 31, 2022
4:31 pm
No one has the “carbon footprint” beat per se, but the term turns up in a variety of story types. Here’s a short list of eight targets who have produced work relevant to the theme.
Cheat Sheet: “People on the Move” Placements
January 31, 2022
10:05 am
Four of them are paid, yes… but we were able to find an additional ten earned media opportunities for you as well, in decent publications. And yep, we have the contact info.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.