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Cheat Sheet: Startup Sites (Global)

May 17, 2022 12:34 pm

There are hubs out there that serve a given startup scene as well as the startups in it. Because startups are global, we went global with this experimental list of 16 sites, hoping to give you a glimpse into what’s happening from Seattle to South Asia.

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Cheat Sheet: Managing Coders & Engineers

May 12, 2022 9:33 am

Who writes about the fine art of managing techies — programmers, coders and engineers?  We turned out 10 suspects, most of whom toil for small web audiences. Nonetheless, these are some of the folks whose words technical workers read and respect.

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Cheat Sheet: Health Wearables

May 11, 2022 11:27 am

Here’s a list of 16 publications — some from overseas — that pay attention to wearables as used in digital health. The audiences in these pubs, with a couple of exceptions, aren’t that big.

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Cheat Sheet: Consumer Tech Targets

May 3, 2022 1:32 pm

We’re really trying to thread the needle on this one: who are the consumer tech journalists who aren’t necessarily product reviewers, and who don’t specialize in particular products or brands? Simply put, who are the consumer tech generalists?

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Cheat Sheet: Demo Review Shops

April 25, 2022 5:50 pm

This cheat sheet is a bit different: we’re looking at review sites that do product demos or walkthroughs. A bit of an inexact science. We led with the publications this time, not the editor in charge…

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FRIDGE NOTES

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

November 13, 2024

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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