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Cheat Sheet: Home Healthcare Targets

October 31, 2022 4:06 pm

Who covers the trend of “hospital-at-home,” both from a provider POV and a payer POV? We came up with 15 names. We’ll see coverage of home healthcare intensify as hospitals and insurance companies both try to serve patients while cutting costs.

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Cheat Sheet: Amazon Reporters

October 31, 2022 12:22 pm

This list of 15 top targets cover Amazon as a company. We left out the stock price reporters, the ecommerce pros and the other specialists. These are the reporters who watch Amazon’s challenges, in labor, regulation and overcoming the entropy affecting all of FAANG.

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Cheat Sheet: Quarterly Earnings Targets

October 31, 2022 10:20 am

Here are 14 reporters known to cover quarterly results from more than one “beat” company. We noticed that Fortune, Forbes and Insider tend not to cover quarterly results as straight news; instead, they tend to come up with second-day trend pieces off that earnings news.

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Cheat Sheet Lite: CEO Awards Opps

October 20, 2022 6:00 am

This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.

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FRIDGE NOTES

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

November 13, 2024

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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