Cheat Sheet ‘Lite’: Tier 1 Paid Councils
February 7, 2023
5:22 am
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Cheat Sheet: Podcasts for CMOs
January 30, 2023
2:11 pm
This cheat sheet is a revamp from our May 2022 research. We found nine additional CMO-related podcasts since then, and none that had lapsed. How unusual. Let us know if we have missed your favorite.
Cheat Sheet: HR and Hiring Verticals
January 23, 2023
2:46 pm
If you’ve ever tried it, you probably know that the HR segment is frustrating to research. Many of the titles hail from overseas. Contact names are hard to obtain (though we did). Paid and earned are blended and barely distinguished.
Cheat Sheet: Indie Tech Newsletters
December 26, 2022
1:58 pm
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Cheat Sheet Lite: Product Reviews
October 28, 2022
11:59 am
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Cheat Sheet Lite: CEO Awards Opps
October 20, 2022
6:00 am
This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.
Cheat Sheet: US-Based Correspondents for European Publications
October 16, 2022
6:11 pm
Most of these journalists cover politics or business and are based in Washington or New York. We hope to be adding additional names to this cheat sheet shortly.
Cheat Sheet: Google Cloud Targets
September 30, 2022
7:37 am
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
Cheat Sheet: Reporters Who Cover Patents
September 18, 2022
5:11 pm
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Cheat Sheet: Healthcare/Medical TV Reporters in Major Markets
September 15, 2022
7:36 am
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
YOUR ACCOUNT
FRIDGE NOTES
The Media Business Underperforms Other Industries, Badly
February 6, 2025
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
WSJ Launches CEO Brief Newsletter
February 6, 2025
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Lydia Dishman Joins Method Communications
February 6, 2025
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Next Out the Door: Forbes’s Alex Konrad
January 31, 2025
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
IDG/Foundry: From One Private Equity Owner to Another
January 31, 2025
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Key Editorial Union Stands Up To AI
January 31, 2025
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”