Skip to content

>> cheat sheet

Cheat Sheet: The Economist

Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.

Read More »

Cheat Sheet: Sustainability Podcasts

We found eight sustainability podcasts still going in 2023. We found even more that hadn’t been updated in a. year or more. Our cheat sheet ran the gamut from global consulting firms to a Mom in Massachusetts.

Read More »

Cheat Sheet: Cloud Gaming Targets

Google exited the market recently but there are still plenty of players selling cloud technology optimized for gamers. Here’s a list of 12 targets who know a thing or two about cloud gaming.

Read More »

Cheat Sheet: Women in Tech

This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.

Read More »

Cheat Sheet: SxSW Reporters

We don’t have the 2023 list, but we dug into who covered it last year and came up with 16 targets, all of whom still work at those same outlets. It’s an interesting mix of Tier 1 and verticals, locals and national.

Read More »

‘Fellows’ and ‘Interns’ Make Great Targets

Most PR pros categorize targets by beat, then by publication. There’s another way — by experience. The rookies are happy to be where they are. And quite often they are friendly toward PR, especially when you appear to know a little bit about them.

Read More »

Cheat Sheet: Edit Influencers in M&A

We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.

Read More »

YOUR ACCOUNT

FRIDGE NOTES

Biz Carson to Bloomberg

Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).

Behind the WSJ’s Attack on ‘Woke’ SVB

Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”

So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.

Morning Brew Lays Off Another 40

Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.

CNET Lays Off Staff, Moves Connie Guglielmo To AI Role

The Verge’s Mia Sato delivers a scoop on layoffs at CNET (perhaps 10% of staff) and Connie Guglielmo‘s move from EIC to editor-at-large and senior VP of AI content strategy. (Coincidentally, Digiday today ran this story on the rise of the “chief AI officer” — sub required.)

CNET is owned by Red Ventures, which calls itself a media company, but it’s more like a shell company owned by multiple private-equity firms. CNET and ZDNet editors never unionized, which now they probably regret.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.