How is CES being covered this year? The situation is still “clear as mud,” as our August head line stated. We’ve begun hearing from some of the players you care about most, and they will be there in person — just not at pre-Covid scale, and with more than a little trepidation.
In an SWMS spot check, journalists weigh in on whether CES 2022 is now safe to attend and worth attending, now that show organizers announced that all attendees will need to prove they are vaccinated against Covid-19.
CES is virtual this year, just like the accompanying and independent product showcases — Pepcom, ShowStoppers, CES Unveiled and Techfluence. This shift to cyberspace creates fresh opportunity to lead this category. Last week we spoke with the least known of the four brands — Techfluence — which hopes to reinvent the show-within-a-show CES experience.
CES 2021 is six weeks away. We’ve been asking whether editors care. Most can’t yet conceive of a virtual CES and are waiting to see what the Consumer Tech Association comes up with. The show organizer has announced keynote speakers and Microsoft’s role as virtual platform provider and little more.
Subscribers have been asking about CES 2021 — speaking opps, demos, networking as well as media interest in attending. Here’s a round-up of what we know at the moment.
There’s CES — monstrous, unconquerable CES — and then there are the events within the event. Pepcom and Showstoppers and CES Unveiled. The floor tours during the show. They’re all designed to bring CES into focus for exhibitors and journalists.
YOUR ACCOUNT
Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho
I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox
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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...
Now posted to SWMS: "The Other Reason to Apply for Fast Company’s ‘Most Innovative Companies’ Lists" [SWMS sub required.]
The Other Reason to Apply for Fast Company's 'Most Innovative Companies' Lists
Most Innovative Companies
mediasurvey.com
FRIDGE NOTES
We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
FC is hiring a new assistant editor to oversee contributed content.
