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Updated Cheat Sheet: CEO Profiles

Here’s an all-new cheat sheet on Tier 1 CEO profiles, scarcer and more valuable than ever. You might want to bookmark this page and check in now and again. Please let us know when you encounter an opp that isn’t on our list.

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SWMS Dossier: Jane Thier, Fortune

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.

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The Elements of Jane Thier’s CEO Profiles

It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.

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Cheat Sheet: CEO Profile Update

The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.

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FRIDGE NOTES

Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…

and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”

Right-Wing Podcasts: Dare You Pitch Them?

The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.

Nieman Labs 2026 Predictions for B2B Media

Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.

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