Semafor Launches Newsletter for CEOs
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of

Here’s an all-new cheat sheet on Tier 1 CEO profiles, scarcer and more valuable than ever. You might want to bookmark this page and check in now and again. Please let us know when you encounter an opp that isn’t on our list.

Here’s a short list of podcasts that might book your techie, “big-picture” CEO who doubles as a philosopher. Naturally, the bar is high.

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.

It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.

The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
YOUR ACCOUNT
FRIDGE NOTES
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.