Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
What Bloomberg Says About Its Own Opinion Section
February 7, 2024
4:29 pm
Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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Pitching Bloomberg’s Brody Ford
June 20, 2022
10:45 am
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
Cheat Sheet: Bloomberg TV Producers and Talent
January 19, 2022
6:02 am
Here’s a multi-tab cheat sheet with producers and talent for both Bloomberg Quicktake and Bloomberg Television — the original network. We’ve got email addresses for everyone, and comment fields to help bring perspective.
Cheat Sheet: Bloomberg Quicktake Producers and Reporters
January 4, 2021
7:58 pm
Here is a list of 26 reporters and producers affiliated with Bloomberg Quicktake. We’re working on email addresses.
Cheat Sheet: Business TV Bookers/Producers
November 24, 2020
4:23 pm
Updated Apr. 21, here’s an updated cheat sheet on business TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.
YOUR ACCOUNT
FRIDGE NOTES
The Media Business Underperforms Other Industries, Badly
February 6, 2025
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
WSJ Launches CEO Brief Newsletter
February 6, 2025
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Lydia Dishman Joins Method Communications
February 6, 2025
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Next Out the Door: Forbes’s Alex Konrad
January 31, 2025
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
IDG/Foundry: From One Private Equity Owner to Another
January 31, 2025
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Key Editorial Union Stands Up To AI
January 31, 2025
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”