Bloomberg Is Missing An Ingredient. Fortune Has It. Tech PR Needs It, Too.
December 19, 2024
6:39 am
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Analysis: Bloomberg and WSJ Brace For AI
June 10, 2024
7:10 am
Two of the world’s most powerful business publishers are out to refine themselves as the impact of generative AI approaches.
‘BloombergGPT’ Is MIA. Is This Why?
March 25, 2024
7:30 am
Bloomberg last year announced its own AI technology, BloombergGPT, designed to help investors make decisions. BloombergGPT was built to draw from the treasure trove of
What Bloomberg Says About Its Own Opinion Section
February 7, 2024
4:29 pm
Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
Changes At Bloomberg
February 1, 2024
5:47 am
Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor
Updated Cheat Sheet: Bloomberg TV Producers and Talent
October 2, 2023
2:39 pm
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Fortune Spikes, Bloomberg Swoons
June 20, 2023
6:17 am
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AI Chatbots Have Been Used to Create Dozens of News Content Farms
May 1, 2023
3:15 pm
That’s the headline on Davey Alba‘s May 1 story for Bloomberg. Davey “documents 49 new websites populated by AI tools like ChatGPT and posing as news
Vendors: Don’t Forget the Contact Info
February 8, 2023
12:02 pm
Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite
Q&A: Joe Williams, First Chair Media, Substack
February 7, 2023
8:04 am
Former Bloomberg and Protocol reporter Joe Williams is not your typical pitch target. He does write a weekly Substack newsletter called Billable Hours, in which he writes about enterprise tech topics. But time has marched on…
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.