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Cheat Sheet Lite: Cybersecurity Awards

Here’s a short list of cybersecurity awards, mostly US-based but we included a couple over in the UK. This is a cheat sheet “lite” because it lacks contact info. Still, the info provided will get you started.

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Cheat Sheet Lite: CEO Awards Opps

This “cheat sheet lite” lists URLs of award opportunities for CEOs. The juice may not be worth the squeeze in that the national opportunities are in obscure titles, and also may involve pay-to-play considerations not readily apparent.

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Updated Cheat Sheet: ESG Targets & Awards

We updated this ESG cheat sheet with fresh targets (originally published Aug. 2021). It now includes 13 names. Unfortunately, the cheat sheet is still a mishmash of investor edit, IT edit and “green” edit.

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Cheat Sheet: Awards

Do you have a list of awards? Now you do. Your clients hope you do. They want to win something, to set themselves apart from the competition. Ours is a living list of 51 awards programs spanning Tier 1s to verticals. Which are we missing? Please let us know.

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FRIDGE NOTES

SWMS Predictions for 2025

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

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