When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
YOUR ACCOUNT
If anyone can bring #AR to journalism, it's the combo of Axel Springer and Snap. They just did a development deal.
Axel Springer and Snap launch global partnership shaping the future of digital journalism
Companies to develop new formats of engaging news for Snapchat
www.axelspringer.com
Of the 20 most recent Forbes posts on the topic of #DEI, 12 were either paid posts or Council posts (which also are paid). Perhaps DEI is more top-of-mind with brands than with Forbes reporters and unpaid contributors.
Hello! Excited to announce that I started @politico today. I'm joining the excellent health care team as a health tech reporter. Send me your best tips 😈
TechCrunch has landed Bill Gates as a speaker at next month's TC Sessions: Climate conference.
TC Sessions: Climate 2022
TC Sessions: Climate 2022 - Zellerbach Hall At UC Berkeley - June 14, 2022
techcrunch.com
There has been a noticeable drop in #crypto pr pitches today...
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