Andrew Nusca on How to ‘Walk In an Editor’s Shoes’
December 20, 2022
9:17 am
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Introducing the SWMS-Semrush Top 15 Index
November 30, 2022
5:35 am
This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
The Magnets, Manufacturers and Messengers of Tier 1
December 6, 2021
10:38 am
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
Where Have a Site’s Readers Come From… Where Do They Go?
September 23, 2021
6:31 pm
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
YOUR ACCOUNT
FRIDGE NOTES
Vendors: Don’t Forget the Contact Info
February 8, 2023
Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”
Penske Media Buys 20% of Vox Media
February 7, 2023
So 1/5 of The Verge and 1/5 of Vox, and the other titles, now belong to the publisher of Rolling Stone and Women’s Wear Daily. Interesting deal and a nice scoop from the NYT.
The Verge: ‘CNET Pushed Reporters to Be More Favorable to Advertisers, Staffers Say’
February 3, 2023
CNET insiders are leaking, helping Mia Sato deliver this powerful story, which alleges that CNET buckles to advertisers, and also, that editors knew about the unreliable AI-written copy, but owner Red Ventures made them use it anyway.
CNET and Owner Red Ventures Have a Mess on Their Hands
February 2, 2023
The latest from Futurism: ‘Leaked Messages Show How CNET’s Parent Company Really Sees AI-Generated Content…
They’re happy to spoonfeed you unlabeled AI garbage — but they’re terrified Google will take notice.’
Bloomberg TV to Launch ‘Bloomberg Originals,’ Moves QuickTake to Social
February 2, 2023
Great scoop from the WSJ’s Alexandra Bruell (sub required).
Good Pitching Advice from Axios
February 2, 2023
Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”
ChatGPT Tells Accounting Today ‘Don’t Worry’
February 1, 2023
AI won’t replace accountants, says ChatGPT, as published in Accounting Today.