Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
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Analysis: What’s Coming In AI Coverage, Feb.-Apr.
February 7, 2024
8:50 am
What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
Cheat Sheet: AI Awards Lists
January 18, 2024
8:09 am
Here’s a cheat sheet on AI awards. It’s a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.
Our Q&A With GPT-4 About Kyle Wiggers
November 12, 2023
8:39 am
The following is a “conversation” between SWMS and GPT-4 regarding recent work from TechCrunch senior reporter Kyle Wiggers. It has been edited for length and clarity, as we do our Q&As with humans.
Google Bard: ‘TechCrunch Was Better Than ZDNet and The Verge’
November 8, 2023
11:30 am
Ever go to Techmeme and wonder which article is “the best” on a given topic? Generative AI can help answer that question. We looked at news published this week from ZDNet, TechCrunch and The Verge…
Cheat Sheet: ‘AI in Healthcare’ Targets
September 8, 2023
4:32 pm
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
AI Trends to Watch — Q4 2023
August 16, 2023
6:28 pm
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Q&A: Esther Ajao, AI Reporter, TechTarget
May 7, 2023
9:15 am
TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
What Are Publications Doing With AI? Here’s The Latest Update.
April 20, 2023
7:36 am
Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.
The New TechNews, and a PR Pitch Model for 2023
April 18, 2023
9:51 am
Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
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FRIDGE NOTES
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.