SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs
July 9, 2025
3:44 pm
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ChatGPT Caught Lying
July 5, 2025
8:56 am
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem?
Reporters Who Cover AI in Search
June 25, 2025
1:13 pm
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The Era of ‘Camera-less’ Video
June 4, 2025
9:57 am
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking
Cheat Sheet: Tier 2 Opportunities in AI
February 11, 2025
4:41 am
A subscriber recently asked for a POV on where the low-hanging fruit was in the world of AI coverage. As subjective as that might be, it’s still worth trying. Who might you suggest?
Key Editorial Union Stands Up To AI
January 31, 2025
10:36 am
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of
TechCrunch Calls Out Quartz For Its Crummy AI Stories
January 29, 2025
5:45 am
TC’s Rebecca Bellan finds fault with Quartz for how poorly its AI rewrote a recent story of hers. Quartz doesn’t attempt to hide its use
Cheat Sheet: Substack AI Newsletters
January 23, 2025
5:44 am
Here’s an updated cheat sheet with 11 Substack newsletters focused on AI. The selection comprises a combo of analysis-driven work from experts, and newsletters that blend original work with ICYMI links to “AI news of the week.”
The Atlantic: Deconstructed Through AI and Ready to Pitch
January 10, 2025
8:42 am
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
Cheat Sheet: Targets Who Cover AI-Powered Search
December 18, 2024
3:26 pm
Back in the late 1980s, Computerworld employed an Internet reporter. That’s right — one reporter to cover every aspect of the Internet. That’s the way it became with the AI beat.
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FRIDGE NOTES
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.
Ron Miller’s Bosses at Boldstart Raise $250M
July 9, 2025
The former TC star reporter picked a good place to go. Here’s his latest.
ChatGPT Caught Lying
July 5, 2025
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.