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Q&A: Steve Lohr, NYT

If you’re younger than 43 years old, Steve Lohr was reporting for the New York Times before you were born. Imagine all the stories he has written… the interviews he has conducted… and all the pitches he has seen.

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AI Will Write Your Pitches — Soon

Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”

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Cheat Sheet: AI reporters

With all the permutations — machine learning, natural language processing, computer vision and the rest — it’s sometimes difficult to spot a pure-play AI reporter. Here’s a core list of 19 — cross-check it with the names you’ve got.

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James Kotecki’s ML Podcast is On the Move

Tech podcaster James Kotecki, whom we’ve written about in the past, remains on the hunt for guests who can address interesting topics in AI. His weekly Machine Meets World podcast is produced by Infinia ML, producers of ML applications.

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WSJ Rolls Out AI Vertical

Dow Jones this week introduced WSJ Pro Artificial Intelligence (WSJ Pro AI), the sixth in a series of WSJ Professional Editions designed for business executives and technologists immersed in a particular field. Unlike the other WSJ Pro verticals — focused on cybersecurity, central banking, venture capital, private equity, and bankruptcy — the AI vertical is free.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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