If it wasn’t before, Fast Company’s Work Life section became perfectly positioned when legions of readers began working where they lived and living where they worked. “I will say what our editor-in-chief, Stephanie Mehta, has said about Work Life, which is, it’s table stakes for us,” says deputy editor Kathleen (Kate) Davis.
Ever wish you could see all of Tier 1 at a glance? In our latest SWMS Deep-Dive, we package SimilarWeb data to identify which Tier 1 titles have the most passionate audiences, the ones bigger globally than here in the US, the ones who appear to have punted SEO and those who just don’t show up on social. Plan accordingly.
Where do Tier 1 sites get their traffic? The main categories are (a) from visits to the home page, (b) from a link on another site, (c) from search and (d) from social. Using stats from similarWeb, we examine traffic sources for 15 Tier 1 sites, and you’ll be surprised at the results.
Our subscribers long have sought Tier 1 coverage, but these days there’s an urgency like never before. As part of this week’s SWMS Tier 1 deep-dive, we explore some fascinating numbers from SimilarWeb. Read on for eye-openers that will change the way you think about the edit landscape.
This is a bit of an experiment — a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this — especially you vets — but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier.
YOUR ACCOUNT
I can't believe @FastCompany and @Inc have been down for an entire week
Personal news: Today is my last day at Modern Healthcare. It's been such a good run - I learned so much and worked with truly fantastic people. I'm very grateful.
Starting Oct 11, I'm going to @Axios, where I'll continue covering health policy! Much more to come soon 👀
A neighbor with a son in elementary school says that the son's school cafeteria no longer serves meatballs. They are not called that anymore. They are called "meat rounds."
Substack acquires Yem amid broader subscription marketing push
Substack acquires Yem amid broader subscription marketing push
The deal builds on Substack's efforts to provide its writers with tools to organically grow their audiences.
www.axios.com
FRIDGE NOTES
We thank Access PR, Alloy Marketing, Engage PR, Kickstand Communications, Strange Brew Strategies and Tanis Communications for renewing their SWMS subscription. We also welcome Gradient Ventures as a new subscriber.
This one has been around for a while — have you pitched Adventures in DevOps yet?
Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.
