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American Readers: Where are They?

So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.

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Odds & Ends

Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now

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Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg

Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.

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Tier 1 Has a New Competitor: Andreessen Horowitz

VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.

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Two Questions: Mark Gurman, Bloomberg

SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.

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Here's a valuable report from @Snap on where the demand is for #AR experiences, and how they can help your brand. https://t.co/5q7RfpGRho

I'm thrilled I can finally say @lmatsakis will be joining me to cover tech @semafor. It's been so much fun seeing how she thinks this week as we've jumped from meeting to meeting up and down the peninsula. Sign up here to get her reporting in your inbox

Semafor - A new global news platform

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Putting together a cheat sheet on TV health reporters in major markets... it's incredible how many segments on mental health there are these days...

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FRIDGE NOTES

SWMS renewals

We thank Access Brand Communications, Alloy Marketing, Engage PR and Strange Brew Strategies for renewing their SWMS subscription.

‘Open’ Stats from 8/30 SWMS Emailer

Top open: Brendan Vaughan. Then: pitch advice from Axios; ZDNet logo; Foller.me Twitter tool; SMB targets in Tier 1; Ted Lasso; GMA cheat sheet; Boston-based VC reporters; gifting targets; why Quartz readers renew.

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