Cheat Sheet: Tier 1 Targets Who Cover the Metaverse
April 25, 2022
11:08 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
>> Tier 1
Deep-Dive: Melissa Korn, WSJ
March 7, 2022
8:51 am
All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…
Toolkit: How Do You Get Tier 1 Coverage for Private Companies?
February 17, 2022
9:46 am
How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
The Magnets, Manufacturers and Messengers of Tier 1
December 6, 2021
10:38 am
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
Six SWMS Predictions for 2022
November 30, 2021
6:13 am
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
Cheat Sheet: Business/Tech Podcasts
October 24, 2021
12:07 pm
Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
October 14, 2021
2:44 pm
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13
American Readers: Where are They?
October 12, 2021
6:06 am
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.
Odds & Ends
October 5, 2021
4:35 pm
Fortune next week welcomes new EIC Alyson Shontell with a staff-only happy hour in a New York City drinking establishment…Natalie Gagliordi left ZDNet and now
Profile: Nicole Perlroth, New York Times
October 5, 2021
4:34 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
YOUR ACCOUNT
FRIDGE NOTES
Newsweek Uses AI…
April 18, 2024
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao Has A Big Idea
April 16, 2024
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Sherwood.News Is Out
April 16, 2024
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
Forbes Has A New AI Newsletter
April 16, 2024
‘The Prompt” is not out yet, but you can sign up for it here.
Axios Will Outflank AI By Lionizing Edit Stars
April 12, 2024
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Digiday: Forbes Paying The Price For Scandal
April 12, 2024
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].