>> Tier 1
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.
SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.
… including TripSavvy senior editorial director Laura Ratliff. Expect to see lots of senior talent cut from venerable consumer titles.
Here’s what you opened, in descending order: VB/ Quartz “fill out the form”; Suman Bhattacharyya Q&A; cheat sheets on AI newsletters and HR verticals; Meteor Q&A; cheat sheet on manufacturing/3D printing; SWMS contributed content cheat sheet update; SWMS-Semrush Top 15 in healthcare edit
“We recommend avoiding general and often dehumanizing “the” labels such as the poor, the mentally ill, the French, the disabled, the college-educated. Instead, use wording such as ‘people with mental illnesses.’ And use these descriptions only when clearly relevant.”
Aisha Counts and Max Cherney have landed good new jobs roughly six weeks after being laid off from Protocol. Both coincidentally are covering big tech companies. Aisha now covers Twitter and Meta for Bloomberg, and Max now works for Silicon Valley Business Journal covering Apple, Meta and Google.