>> Tier 1

Cheat Sheet ‘Lite’: Tier 1 Paid Councils

February 7, 2023 5:22 am

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Introducing the SWMS-Semrush Top 15 Index

November 30, 2022 5:35 am

This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.

Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles

June 16, 2022 7:34 am

Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.

Cheat Sheet: ‘Banking & Payments Meet Crypto’ (Tier 1)

May 3, 2022 5:08 pm

Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.

Cheat Sheet: Tier 1 Targets Who Cover the Metaverse

April 25, 2022 11:08 am

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Deep-Dive: Melissa Korn, WSJ

March 7, 2022 8:51 am

All too often, PR pros assume that Tier 1 reporters behave like all reporters — they patrol a beat, decide on stories, report them and write them. It’s rarely that linear…

Toolkit: How Do You Get Tier 1 Coverage for Private Companies?

February 17, 2022 9:46 am

How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.

The Magnets, Manufacturers and Messengers of Tier 1

December 6, 2021 10:38 am

When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.

Six SWMS Predictions for 2022

November 30, 2021 6:13 am

With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.

Cheat Sheet: Business/Tech Podcasts

October 24, 2021 12:07 pm

Here’s a list of 34 business and tech podcasts, most of which seek C-title executives to interview. We will add to this list regularly, so don’t hesitate to tip us on those we might have missed.

YOUR ACCOUNT

FRIDGE NOTES

TechCrunch Layoffs

January 15, 2025

Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.

‘Bloomberg Tech’ Now Open for Registration

January 6, 2025

Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

Business Insider Reporters Starting to Go on Camera

November 19, 2024

New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.