Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
>> Tier 1
Here’s a list of 14 Tier 1 reporters whose job it is to map the encroachment of crypto into the banking and payments industries. Be sure to check out our other cheat sheet in this space, focused on crypto trades.
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How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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