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Profile: Michael Calore, Wired

SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired’s consumer products coverage in print and on the web.

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Chris Preimesberger’s Next Act: ZDNet

Few B2B journalists are more respected than Chris Preimesberger. After more than 15 years at eWeek, Chris now contributes to ZDNet, writing for Larry Dignan, who hired Chris into eWeek all those years ago.

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Profile: Andy Patrizio, IT Freelancer

Andy Patrizio has been a tech freelancer for more than a decade. You may know Andy from Network World but he also writes for Business Insider and others. He’s technical, but strives to write simply because he knows his readers may not be. Andy depends on PR to contribute its share of story ideas. For you, Andy has this advice.

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Two Questions: Kia Kokalitcheva, Axios

SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”

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‘Genius Makers’ Reveals Priorities of Author Cade Metz

You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers — about “the mavericks who brought AI to Google, Facebook and the world” — he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”

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Two Questions: Mark Gurman, Bloomberg

SWMS contributor Rhiannon Pacheco writes: We connected with Bloomberg consumer tech reporter Mark Gurman to explore what it would take for him to cover a less well-established company than Apple, and why he’s excited to explore (and cover) the technology that will follow the smartphone.

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Two Questions: Cade Metz, NYT

Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!

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Alex Konrad: A Deeper Look

Forbes senior editor Alex Konrad gave us a metric ton of insight this month — one article just wasn’t enough. So this week we plumb the notebook of SWMS contributor Rhiannon Pacheco, who interviewed Alex earlier this month, and present the rest of Alex’s thoughtful and heartfelt advice for PR pros looking to win his attention.

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SWMS Debut: ‘Two Questions’

[SWMS contributor Rhiannon Pacheco writes:] “Today we’re excited to launch Two Questions, an incisive, get-to-the-point interview series where we sit down with a top-tier journalist to learn what makes them tick and why they love what they do. Our inaugural guest: Forbes senior editor Alex Konrad.

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FRIDGE NOTES

Doomclicking? Or Just a Generous Headline?

Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.

On Sponsoring Protocol

Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.

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