>> Influencers & Profiles
Have you ever met a PR pro who also writes about travel and lifestyle for a Tier 1 consumer publication? Now you have.
Charter is a new media property focused on the future of work — and helps us glimpse the future of business media itself. Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services.
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did she get my beat right, she also mentioned being a fellow Boilermaker and talked about basketball season.”
We have (finally) resolved the technical issues that prompted SWMS subscribers to log in when they were already logged in. Apologies for the difficulty.
Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after 21+ years! I feel awful for my amazing colleagues who are losing their jobs. But don’t cry for me. I’ll be fine. Now it’s time to get back to work!
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz on mastodon @firstname.lastname@example.org