Focused on Cloud, ‘Silverlinings’ Launches Jan. 5
December 24, 2022
1:44 pm
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>> Influencers & Profiles
Andrew Nusca on How to ‘Walk In an Editor’s Shoes’
December 20, 2022
9:17 am
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Q&A: Tanya Dua, LinkedIn News
November 8, 2022
12:01 pm
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Deep-Dive: LinkedIn News Tech Stack
November 8, 2022
8:55 am
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Two (Longshot) Pitch Opps with CES Podcast and Video
October 27, 2022
2:25 pm
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Q&A: Adam Lashinsky, Insider, The Information, Washington Post
October 19, 2022
5:40 pm
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Q&A: Derek Thompson, The Atlantic
September 18, 2022
12:43 pm
Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.
SWMS Q&A: Brendan Vaughan, Editor-in-Chief, Fast Company
August 30, 2022
10:26 am
On the job a bit more than a month, Fast Company EIC Brendan Vaughan has inherited a respected, if not beloved, 27-year-old publication. His mission is to improve it.
Pitch Advice from 6 at Axios
August 24, 2022
9:41 am
A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
Deep-Dive: Esther Ajao, TechTarget SearchEnterpriseAI
August 15, 2022
10:31 am
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
YOUR ACCOUNT
FRIDGE NOTES
TechCrunch Layoffs
January 15, 2025
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.