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SWMS Q&A: Jon Fortt, CNBC

No one interviews more CEOs than Jon Fortt. Now in his 14th year at CNBC, the TV co-anchor and podcaster enjoys interviewing founders too. Jon likes to explore the minds of responsible people — fully responsible, for everything. That’s where the lessons are.

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Q&A: Timothy B. Lee, ‘Understanding AI’

You may be familiar with Timothy B. Lee’s work from The Washington Post, Vox or Ars Technica — he worked at all three. Today Tim is a Substack author well into his second year of “Understanding AI,” a fast-rising analytical newsletter on the hottest topic around.

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Q&A: Eric Savitz, EIC, General Motors

To know Eric Savitz is to like him. Friendly and smart. Versatile. The man spent 27 years in edit, the next six in PR and then returned to edit for another five. Who else has done that, or could?

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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