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FRIDGE NOTES

Axios Belatedly Launches A Business-of-Media Event Franchise

June 26, 2025

Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.

Now In Beta, HBR’s AI Search Engine

June 24, 2025

This is a great way to monetize the archives.

ServiceNow Throws Money at Fortune to Jumpstart AI Spending

June 24, 2025

ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.

AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.

The SiliconANGLE TechForward Awards: You Can Apply Now

June 22, 2025

Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.

Check Out the LinkedIn Profile of TechCrunch’s Publisher

June 22, 2025

The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?

Big Valley Marketing’s Podcast: Julie Bort

June 19, 2025

Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.