Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it.
YOUR ACCOUNT
FRIDGE NOTES
… over healthcare benefits. The shop has always been a high-stress place to work. We’ll see who gives in first. The Wrap broke the news.
A thousand words about The Messenger, a well-funded news startup that had a few challenges out of the gate? Read for yourself (password probably required) with an eye toward whether the NYT’s audience is being served.
Mia Sato at The Verge has the story. Hollywood writers aren’t the only writers with livelihoods at stake.
SWMS turns 25 today — only because our subscribers made it possible. Thank you for all the support over all the years.
David Carr has the story on the Similarweb blog.
In descending order: who’s still left at ZDNet and TechRepublic; cheat sheets on SF-based tech reporters and AI in retail; Esther Ajao Q&A; cheat sheets on DEI, AI newsletters, accessibility and podcasts for retail investors; Larry Dignan joins Constellation Research; Robin Wauters podcast; cheat sheet on room videoconferencing systems.
If you’re interested in a truly global picture of how tech is transforming business and society, explore Rest of World, a fascinating newsletter franchise.
The new section, DR Global, will focus on the Middle East and Africa, where build-outs are now off the chart.
The 11-year-old newsletter can’t find a buyer, so 22 more employees are shown the door, says Insider.
