Sometimes it’s easy to forget that when you’re pitching Tier 1 reporters, you are pitching their bosses at the same time. That’s why it’s helpful to understand the entire editorial process in the publications you’re pitching — not just the persuasion part.
We were pleased to find ten podcasts dedicated to edtech. All ten seem to be interview-based, rather than a rundown of recent events, like many other tech podcasts. This bodes well for pitching.
When indie IoT journalist Stacey Higginbotham ceased publishing Stacey On IoT in August 2023, PR pros mourned. Technical and personable, Stacey was in a class by herself. Still, we have found 17 targets worth pitching.
We came up with a half-dozen podcasts that focus on workplace issues. Contact info included. Most are backwaters. Check out the Adam Grant one; he is affiliated with TED.
Here’s a cheat sheet with 15 targets who cover workplace issues, ranging from real estate to DEI. Watch for our companion cheat sheet on newsletters and podcasts that cover this trend.
Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is currently no difference in the two; the terms seem to be interchangeable.
Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.
Here’s a cheat sheet with 24 columnists (and reviewers) who write for WSJ, NYT, Bloomberg and the FT. Columnists are typically tough to pitch, being the creatures of opinion they are.
As a companion piece to our Tier 1 on TikTok cheat sheet (Oct. 22), here’s a look at Tier 1’s presence on YouTube. You’ll see some outliers in the list as well. We organized the cheat sheet by YouTube followers, in descending order.
Entrepreneur Magazine doesn’t make it easy for PR pros. It publishes no masthead, or even an “About Us” page. Determine who’s on staff and who’s a contributor is quite the challenge. This cheat sheet is as close as one can come — featuring eight names.
YOUR ACCOUNT
FRIDGE NOTES
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
