When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.
Here is a cheat sheet with pointers to nine academic titles that can deliver prestige and credibility. The downside: with the exception of Harvard Business Review, relatively few read these publications.
Here’s a cheat sheet with 22 tech reporters based in greater New York City. We focused as best we could on B2B tech and on the individuals who wrote more frequently than their peers.
Who’s out there covering mobile virtual network operators (MVNOs)? Honestly, few if anyone, specifically. MVNOs mostly get covered as part of broader mobile or telecom beats.
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By popular demand, here’s a cheat sheet with 59 authors who posted predictions last year and can be expected to do so again. (Last year’s cheat sheet contained 52.)
AI-minded PR pros want Tier 1 coverage. No trend is hotter, so why not? In this week’s SWMS deep-dive, we found 31 articles that could qualify as a product story or startup profile. Sounds like quite a bit of inventory.
As a product category, project management software has lasted 40 years or more. PM was never marginalized/subsumed by office suites, or forsaken by IT buyers.
In this short and sweet cheat sheet, we’ve got eight targets focused at least in part on quantum security. This is still a nascent field, though the “quantum” term has been bandied about for a decade or two.
It’s perhaps a bit surprising that our 13 “AI in healthcare” targets are more or less the usual suspects in healthcare edit. Most trades can’t afford to hire additional reporters just to cover the AI aspects of the healthcare beat.
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Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
