Cheat Sheet: Emerging Tier 1 AI Targets
March 4, 2024
4:12 am
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>> Research & Insight
Cheat Sheet: Targets For ‘Tech and The Law’
February 23, 2024
3:21 pm
Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.
Cheat Sheet: B2B Tech Reporters Who Might Cover Your F2F Event
February 23, 2024
12:11 pm
We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
Cheat Sheet: Reporters Who Cover CMOs
February 15, 2024
10:08 am
Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.
Cheat Sheet Lite: Yahoo Finance Producers
February 12, 2024
6:20 am
Here’s a short list (literally) of four producers associated with Yahoo Finance video programming. We included the shows the targets are involved with, when possible.
Masthead Spot-Check: The Information
January 31, 2024
4:40 pm
Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
Cheat Sheet: CEO Profile Update
January 31, 2024
6:56 am
The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
Cheat Sheet: App Reporters
January 23, 2024
4:06 am
Nothing is more frustrating than landing coverage for a new app — or worse, the new version of an old app. Apps themselves are old technology — Apple introduced the iPhone almost 17 years ago.
Cheat Sheet: Web3 Targets
January 19, 2024
11:38 am
Maybe it’s that Bitcoin made it past the $40K threshold, but for whatever reason, the suite of technologies collectively known as Web3 is making a comeback.
Cheat Sheet: Forbes Staff Reporters & Editors
January 15, 2024
4:24 am
We’re told by Alex Konrad that the Forbes masthead can be found in each print issue. If you don’t have one handy, here’s a cheat sheet with the names, beats and contact info for 45 Forbes staff reporters and editors.
YOUR ACCOUNT
FRIDGE NOTES
The Media Business Underperforms Other Industries, Badly
February 6, 2025
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
WSJ Launches CEO Brief Newsletter
February 6, 2025
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Lydia Dishman Joins Method Communications
February 6, 2025
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Next Out the Door: Forbes’s Alex Konrad
January 31, 2025
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
IDG/Foundry: From One Private Equity Owner to Another
January 31, 2025
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Key Editorial Union Stands Up To AI
January 31, 2025
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”