Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024
By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.
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Which reporters cover the legal aspects of technology? SWMS research found that, at least for now, there are no reporters — full-time and exclusive — on such a beat. We found a fair amount of “legal” reporters but they’re typically covering crime and the courts.
We’re talking the ones you might have to subsidize — with airfare, hotels… otherwise they don’t come. All seven of our targets patrol the B2B landscape and have the experience to size up the vendor’s place in the world.
Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions. This is updated from our May 2022 list.
Here’s a short list (literally) of four producers associated with Yahoo Finance video programming. We included the shows the targets are involved with, when possible.
Here’s a look at who’s who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success in an industry that hasn’t seen much of it lately.
The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.
Nothing is more frustrating than landing coverage for a new app — or worse, the new version of an old app. Apps themselves are old technology — Apple introduced the iPhone almost 17 years ago.
Maybe it’s that Bitcoin made it past the $40K threshold, but for whatever reason, the suite of technologies collectively known as Web3 is making a comeback.
YOUR ACCOUNT
FRIDGE NOTES
Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.
Update 10/24: Aravind did show and acquitted himself well in every sense of the term. The Hollywood Reporter has the story.
The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).