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Cheat Sheet: Kubernetes Targets

Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.

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Cheat Sheet: Cloud Targets

Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.

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Cheat Sheet: Luxury Gift Guides

This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.

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Cheat Sheet: Design Targets

In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…

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Cheat Sheet: Design Podcasts

Here are seven podcasts produced by legit experts in the design field. The podcasts are updated frequently, so there appears to be a good amount of “inventory” for you to pitch to.

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Similarweb Audience Data: Axios, Fortune Just Keep Growing

Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.

From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.

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Cheat Sheet: Reporters Who Cover Corporate Sponsorships

This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.

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Cheat Sheet: ‘Back-to-School’ Reviewers

f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.

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FRIDGE NOTES

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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