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Cheat Sheet: National TV Morning Show Producers

Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet.

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Cheat Sheet: Reporters Who Cover Funding Rounds

This cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here’s ten of the “usual suspects” (cross-check your own list) and another ten you might not have considered.

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Cheat Sheet: Sustainability Reporters

Here’s a list of 14 reporters who cover sustainability. You’ll find it a bit unusual: sustainability is a broad term that turns up in EVs, the data center and investing. There’s the Clean Technicas, yes. But it’s a diverse beat, and our research reflects this.

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Cheat Sheet: Kubernetes Reporters

Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.

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Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg

Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.

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