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American Readers: Where are They?

So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers. Ars Technica, Axios and Wired would have delivered you more, not to mention the Tier 1s.

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Cheat Sheet: Targets for Healthcare Tech News

It’s rare to find someone who writes only about healthcare tech products and related news — but this list comes really close. We also chose for how frequently a reporter writes. In the interest of focus, we omitted healthcare security and healthcare funding reporters…

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Where Have a Site’s Readers Come From… Where Do They Go?

One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.

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Cheat Sheet: B2B Sales Targets

How many journalists cover tools and services for B2B salespeople? Actually quite a few, though overall the audience sizes are small. Here’s a dozen good ‘uns for you.

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Cheat Sheet: Supply Chain Targets

​Here’s a list of 13 reporters who cover supply chain, though with little commonality among them. The context is sometimes cybersecurity, other times semiconductors… rarely is it straight enterprise IT/logistics. The good news is, there’s a lot of Tier 1 in here.

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Cheat Sheet: ESG Targets & Awards

ESG targets are all over the map. It’s sort of a Frankenstein beat — governance, investment/fintech, IT, green and on it goes. Here are a dozen names for you, with contact info. We found nine ESG awards programs, none based in the US. Maybe that will change soon.

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