>> Research & Insight
This cheat sheet is different in that Insider had three “must-list” reporters on the creator beat; Engadget had two. Yet to our surprise, Wired, Ars Technica and Fortune didn’t really have any consistent commitment to creators.
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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