Cheat Sheet: Sports Business Reporters
July 14, 2021
11:29 am
Using the July 2021 NCAA sponsorship-of-athletes coverage as a proxy, here’s a short list of top-tier sports business reporters. Big names, big outlets.
>> Research & Insight
Cheat Sheet: National TV Morning Show Producers
July 13, 2021
11:43 am
Getting on the morning shows requires exciting visuals and perhaps some pathos — but most of all you’d want to choose the producer with the seniority level most appropriate for the task. That’s the nature of our latest SWMS cheat sheet.
Tier 1 Audiences are Plummeting, According to SimilarWeb Data
June 28, 2021
12:06 pm
Tier 1 audiences are plummeting, according to SimilarWeb data compiled by SWMS. Of 15 titles analyzed year over year, only Axios showed a gain. Every other brand suffered double-digit losses. Let’s take a look at the data.
Cheat Sheet: Reporters Who Cover Funding Rounds
June 28, 2021
12:02 pm
This cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here’s ten of the “usual suspects” (cross-check your own list) and another ten you might not have considered.
Cheat Sheet: Sustainability Reporters
June 24, 2021
12:41 pm
Here’s a list of 14 reporters who cover sustainability. You’ll find it a bit unusual: sustainability is a broad term that turns up in EVs, the data center and investing. There’s the Clean Technicas, yes. But it’s a diverse beat, and our research reflects this.
Cheat Sheet: EV Battery Targets
June 21, 2021
2:24 pm
Here’s a list of 17 targets who cover EV technology, specifically batteries. Most work for non-US pubs, but there are a few top US titles represented in the list.
Cheat Sheet: Search & Privacy
June 21, 2021
12:48 pm
Here’s a list of 10 reporters who cover privacy-based search engines. They can probably be targeted for more general privacy-related pitches as well.
Cheat Sheet: African Correspondents for Global Publications
June 19, 2021
2:30 pm
Here’s a list of eight reporters who cover Africa — general news and business news — for top-tier publications. Included is SimilarWeb traffic data as of June 2021.
Cheat Sheet: Kubernetes Reporters
June 15, 2021
3:17 pm
Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.
Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg
June 12, 2021
3:44 pm
Pitching columnists is often wiser than pitching reporters because they don’t need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
YOUR ACCOUNT
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
Now posted to SWMS:
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes, SWMS
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, d...
mediasurvey.com
Now posted to SWMS...
American Readers: Where are They?
Using data from @Similarweb, we look at 20 publications to see how many of their readers live in the US. You'll be surprised.
American Readers: Where are They?, SWMS
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers
mediasurvey.com
Now posted to SWMS: a cheat sheet with 31 business and tech podcasts, most of which seek C-title execs to interview.
Cheat Sheet: Business/Tech Podcasts, SWMS
Here's a list of 31 business and tech podcasts, most of which seek C-title executives to interview.
mediasurvey.com
FRIDGE NOTES
Either Way
October 15, 2021
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
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October 14, 2021
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