Cool Tool to Monitor Twitter: Foller.me
August 25, 2022
7:28 am
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>> Research & Insight
Cheat Sheet: Boston-based VC Reporters
August 23, 2022
2:52 pm
Here’s a list of 15 targets well-suited for VC-based news with a Boston-based news hook. Most targets follow VC and startups as a beat. In other cases, the target’s interest will depend on the company and technology.
Cheat Sheet Lite: SMB Targets in Tier 1
August 23, 2022
2:08 pm
Looking for Tier 1 SMB targets? There isn’t a whole lot of SMB activity in Tier 1, in part because in the advertiser’s mind, “small business” means “small budget.” There’s that, plus LinkedIn has taken a lot of oxygen out of the room.
Quartz Wants to Know Why Paid Readers Renew
August 19, 2022
1:27 pm
Quartz wants to know why its readers renew, and this week launched a survey to get answers. Below is an analysis of the survey questions and what the brand is up to.
Cheat Sheet: NFT Reporters in Business & Tech Trades
August 14, 2022
12:59 pm
We may be in a crypto winter but coverage of NFTs proceeds apace. This cheat sheet focuses on 14 targets in business titles and trades. We omitted the crypto verticals; dozens of targets populate them and are easy to find.
Cheat Sheet: Cheddar TV Targets
August 11, 2022
3:48 pm
When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.
Cheat Sheet: AI Reporters
August 3, 2022
7:52 am
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Cheat Sheet: Reporters Who Cover Product News
August 1, 2022
11:25 am
We hope you spend lots of time on this brand new cheat sheet about reporters who typically cover product announcements. We say “typically” because product news is only one type of story these folks cover.
Cheat Sheet: Case Study Reporters
July 25, 2022
1:55 pm
This one is a bit squishy because case studies are rarely “a beat.” Undaunted, we combed Tier 1 and IT trades and came up with 13 names for you. We’re open to your suggestions — whom did we miss? Please share!
Cheat Sheet: Tech Video and Broadcast Targets, Minus CNBC and Bloomberg
July 25, 2022
10:03 am
Who runs Tier 1 video operations? Here’s who we have for you. We left out Bloomberg from the list but all those players — and there are many — can be found in a separate cheat sheet.
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FRIDGE NOTES
Open Stats for Nov. 30 SWMS emailer
December 1, 2022
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune contributed content formulas; “Challenge of 2023” analysis; Krazit/Kaye share what works; Protocol shuts down; cheat sheet on VC events/SMB events; cheat sheet on smart lighting
A16Z’s ‘Future’ Shutting Down
December 1, 2022
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how great you are. Future.com, from my periodic glances, is a snooze fest, devoid of even the most justifiable skepticism and tension,” wrote Brad Stone, a veteran tech journalist, in a Bloomberg newsletter this year.”
Rachel Metz Laid Off from CNN
December 1, 2022
From Mastodon…
Rachel Metz on mastodon @rachelmetz@mstdn.social
“i was laid off from CNN today (and i’m not the only one). i’m devastated; i loved my job. i was CNN’s only AI reporter, and the *last remaining* CNN Digital reporter in the San Francisco Bay Area. i’m taking a beat to breathe, but i’ll be looking for a new reporting job ASAP.”
This Slate Reporter Responded to Every Pitch He Received…
November 30, 2022
… at least for one day. His tale is poignant, albeit tl;dr.
Ramaswamy Leaves TechCrunch for Reuters
November 21, 2022
Anita Ramaswamy is leaving TechCrunch to be a U.S. columnist at Reuters BreakingViews, covering crypto primarily.
CNBC Reporter Suspicious of PR
November 21, 2022
CNBC personal finance senior editor Jim Pavia posted this on Twitter: “A PR rep pitched an op/ed and said it was exclusive to CNBC. We did edits and I pinged her with a pub time. She said colleagues sent the piece to another media outlet “unbeknownst” to her and it published. Wonder why my comfort level is so low when it comes to PR firms?”