Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
Here are 15 targets who covered renewable energy sometime in 2024. None of the names come from Renewables Now (Bulgaria), Renew Economy (Australia), Energy Live News (UK) or Solar Quarter (India).
You’ll find this cheat sheet unusual: it comprises 11 targets ranging from Tier 1 to telecom trades to government tech. The intertwined topics of smart cities and urban planning touch technology and society, but also business.
Here are 15 top reporters expert in the field of network infrastructure. Many are the usual suspects. The audience sizes are small, relative to other tech segments.
By subscriber request, here’s a fresh look at B2B reporters who cover product announcements — 82 in all. “Products” also can mean services — in short, it’s the news in your news cycle that needs to be covered the week it’s announced.
Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Our previous IAM cheat sheet was less than a year old but needed a good scrub. Fewer reporters cover IAM these days. We did find 11, whose names are below. Few were on the last one.
YOUR ACCOUNT
FRIDGE NOTES
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
